SEO benefits of Guest Blogging

If you are someone who is looking to attract the right kind of visitors to your website, blogging is one of the best tools at your disposal. And a good blogger will always know that Guest Blogging is almost as important. In fact some swear by guest blogging as a very successful marketing strategy or tool.


But what is Guest blogging? Also known as guest posting, it is when a blogger writes content for a company’s website apart from his or her own. A guest blogger writes blogs within their industry to attract visitor traffic back to their own website and increase their own brand’s credibility and awareness by using external links to high-authority domains. It also helps them to build connections within the said industry. The blogs from a guest blogger are meant to help both the parties- the website that is hosting the guest blogger’s content as well as the blogger’s own company website. Let’s try to understand what makes Guest blogging such a beneficial tool for SEO.



Guest blogging is really great for your business and SEO as it offers you the correct exposure to a lot of new audience via the hosting website’s traffic and lets you properly establish your brand as a well-known one and your website as an authoritative website itself. Through the process and the new connections, you can share a fresh perspective, information and ideas with a bigger crowd. At the same time, while you are indulging yourself in guest blogging, a fairly important thing to do is to allow and feature guest blogging on your own website too, to ensure your readers get engaging content from diverse creators. 


In terms of SEO, guest blogging works by helping you build domain authority and hence improve your website’s SEO rankings. The quality of the blogs is very important for this to be a fairly organic process. As long as the content you blog about is genuine, relevant, interesting and informative, you can ensure the right results for your website’s SEO as the hosting websites don’t mind your SEO strategies and view it as a mutually beneficial prospect. 


Bloggers should always treat their guest posting as equally important as posting for their own brand and not as a mere easy tool to spread around the links to their website. As per Google’s analysis and algorithm, other websites allowing you to share links back to your website is seen as a sign of good quality and relevancy in your content, hence pushing up the rankings of your website. More number of visitors sharing, liking or commenting on your guest blogs helps improve the Google PageRank. So your content will always need to be a balanced. Social media sharing plays a very important role in all this, in today’s world as it offers a much wider exposure to any content available on the internet.


Ultimately, making sure that the blogs are consistently of high standards and always posted on relevant websites with similar target audience as yours, guest blogging can really do wonders for your website SEO.

Also Read:- Best Practices To Follow To Secure Your CMS Website

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